Part of a semester-long branding project, this investor brochure was designed for Abbotsford International Airport. YXX’s existing trifold brochure was underwhelming, so I chose to upgrade to a 12 page, 6.5×9 inch booklet. This allows potential investors to learn more about the past, present, and vision of YXX in a clean and modern way, while […]
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I created this logo for a client’s massage therapy practice. She didn’t have many requests for her design – she wanted something contemporary and not too frilly. She was extremely happy with her finished logo, and felt that it captured her personal aesthetic as well as communicated her business’ identity clearly.
Send somebody a smile with this ridiculous little unicorn card. Download your free printable here.
As Junior Marketing Assistant for 1010TIRES.COM, I was in charge of creating email campaigns using Mailchimp. For these campaigns, I was in charge of copwriting and design under the direction of the marketing manager. Take a closer look a couple of my favorite email campaigns {here}, {here} and {here}.
This card combines original illustration with simple typography, achieving a balance of whimsy and simplicity. The illustration started out as a simple pencil sketch. I then scanned this sketch and used it as a reference for creating a clean, smooth vector graphic of the fox in Adobe Illustrator. The fox was then exported to Photoshop, […]
This angle grinder needed to become brand neutral before it was ready for its debut on a package of sanding discs. In order to feature a photo of the product on the brad nailer packaging, I photographed the prototype, updated it to our corporate blue and created a logo nameplate. Product mockups are an essential […]
[slider] [image][/image] [image][/image] [image][/image] [image][/image] [image][/image] [/slider] Decorating Your Life’s old branding didn’t have much of an impact in the retail environment. Decorating Your Life’s new branding gets noticed in the retail environment. Shown here is their Iron On product line. The new branding clearly communicates to customers that the Classic Vinyl (teal) and Iron […]
Beautiful carousel images draw customer’s attention to new collections available on the Decorating Your Life website.
Design Brief Students were asked to select an organization in need of a re-brand from an instructor approved list. In the following weeks, students produced research on the organization, wrote a branding proposal and executed a re-brand including a new logo and various brand collateral. Client: The Abbotsford International Airport (YXX) was started in 1943. It began […]
This card combines original illustration with simple typography, achieving a balance of whimsy and simplicity. The illustration started out as a simple pencil sketch. I then scanned this sketch and used it as a reference for creating a clean, smooth vector graphic of the fox in Adobe Illustrator. The fox was then exported to Photoshop, […]
For this project, I challenged myself to create custom typography to accompany Mary Oliver’s poem “The Summer Day.” A field trip through my neighborhood provided me with all the building blocks to create this custom typography. I assembled each letter by hand and then photographed it. The next step was a little bit of photoshop […]
This fun vector illustration depicts Ben, my favorite tire guy.
For this project, I was challenged to select a movie with a simple object in the title and design a film poster around it. I chose Humphrey Bogart’s 1941 film noir classic, The Maltese Falcon. My goal was for this poster to introduce the audience to the story of The Maltese Falcon, to draw them […]