Part of a semester-long branding project, this investor brochure was designed for Abbotsford International Airport. YXX’s existing trifold brochure was underwhelming, so I chose to upgrade to a 12 page, 6.5×9 inch booklet. This allows potential investors to learn more about the past, present, and vision of YXX in a clean and modern way, while […]
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What does copywriting for an art studio entail? Crafting quirky, colourful blurbs that give customers a taste of the fun and creativity that awaits them at their workshops. Read a sample here.
I collaborated with the tire experts at 1010TIRES.COM to create a Tire & Wheel Education section for their website. Their tire knowledge + my writing skills? A perfect match. Read a sample here.
I created this logo for a client’s massage therapy practice. She didn’t have many requests for her design – she wanted something contemporary and not too frilly. She was extremely happy with her finished logo, and felt that it captured her personal aesthetic as well as communicated her business’ identity clearly.
Send somebody a smile with this ridiculous little unicorn card. Download your free printable here.
As Junior Marketing Assistant for 1010TIRES.COM, I was in charge of creating email campaigns using Mailchimp. For these campaigns, I was in charge of copwriting and design under the direction of the marketing manager. Take a closer look a couple of my favorite email campaigns {here}, {here} and {here}.
This card combines original illustration with simple typography, achieving a balance of whimsy and simplicity. The illustration started out as a simple pencil sketch. I then scanned this sketch and used it as a reference for creating a clean, smooth vector graphic of the fox in Adobe Illustrator. The fox was then exported to Photoshop, […]
This angle grinder needed to become brand neutral before it was ready for its debut on a package of sanding discs. In order to feature a photo of the product on the brad nailer packaging, I photographed the prototype, updated it to our corporate blue and created a logo nameplate. Product mockups are an essential […]
[slider] [image][/image] [image][/image] [image][/image] [image][/image] [image][/image] [/slider] Decorating Your Life’s old branding didn’t have much of an impact in the retail environment. Decorating Your Life’s new branding gets noticed in the retail environment. Shown here is their Iron On product line. The new branding clearly communicates to customers that the Classic Vinyl (teal) and Iron […]
Beautiful carousel images draw customer’s attention to new collections available on the Decorating Your Life website.
Design Brief Students were asked to select an organization in need of a re-brand from an instructor approved list. In the following weeks, students produced research on the organization, wrote a branding proposal and executed a re-brand including a new logo and various brand collateral. Client: The Abbotsford International Airport (YXX) was started in 1943. It began […]
This card combines original illustration with simple typography, achieving a balance of whimsy and simplicity. The illustration started out as a simple pencil sketch. I then scanned this sketch and used it as a reference for creating a clean, smooth vector graphic of the fox in Adobe Illustrator. The fox was then exported to Photoshop, […]
For this project, I challenged myself to create custom typography to accompany Mary Oliver’s poem “The Summer Day.” A field trip through my neighborhood provided me with all the building blocks to create this custom typography. I assembled each letter by hand and then photographed it. The next step was a little bit of photoshop […]
This fun vector illustration depicts Ben, my favorite tire guy.
For this project, I was challenged to select a movie with a simple object in the title and design a film poster around it. I chose Humphrey Bogart’s 1941 film noir classic, The Maltese Falcon. My goal was for this poster to introduce the audience to the story of The Maltese Falcon, to draw them […]
This article, about the growing number of women involved in home improvement, was an assignment for a journalism class. Students were provided with a fact sheet, including quotes, statistics, etc., and were asked to write an article around the information provided. Read it here
Part of a series of banner images created for 1010TIRES.COM. Banners accompany “Tires by Brand” pages on the 1010TIRES.COM website, each one capturing the tire manufacturer’s unique personality.
The Lion’s Mane Jellyfish Exhibit at the Vancouver aquarium is always one of my favorites. They are so beautiful and, even amidst the madness of a Spring Break crowd, still convey a feeling of peace and serenity. I snapped this photo on a recent trip to the Vancouver aquarium and have made a high-res version […]
To create this whimsical illustration, I imported simple vector artwork into Photoshop. Texture and details were added in Photoshop in order to bring the characters to life.
Combining my love of pattern design with a love of simple illustrations, I created this playful geometric pattern. This pattern uses bold colors and a hexagonal grid to create a repeating pattern, perfect for surface design.
Design Brief This project had two components: Students were asked to select a client, identify a ‘design problem’ through research. Second, students were asked to choose a design style and use it to create a poster addressing the client’s design problem. Client: I selected one of my all-time favorite Bellingham hotspots — The Pickford Film Center — an […]
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Created for 1010TIRES.COM’s first brick and mortar location on the East Coast, this poster introduces their brand values of service, selection, and quality to the new neighbors!
This article, about the art gallery on the Western Washington University campus, was written for a journalism assignment. I went to the Western Gallery, spoke to the director, took notes and wrote an article about what I learned. Read about it here
This textural illustration of a sea turtle was based off of a National Geographic photograph. I re-imagined the sea turtle, combining soft stippling for its body and an imaginative range of patterns for the turtle’s shell and scales.
Design Brief Client: C2 Bakery, a new bakery in Denver, Colorado (the name, C2, stands for Colorado Cupcakes). From the client: “I want the design to be clean, with a touch of girly to it. I see a the C from the flag with the flag’s colors melting into a mountain background and a clean ‘bakery’ underneath […]
One of my favorite mediums is watercolor paint, I love the beautiful way the colors mix. This family portrait was done as a gift.
This watercolor portrait with hand lettering is of a friend’s darling 3 year old girl. I wanted to capture her bright, loving spirit and, obviously, to commemorate her Care Bear phase! Thanks to Made by Vadim for the “framelicious” mock ups!
Created as an exercise in using Adobe Illustrator to build complex vector illustrations from simple shapes. This simple piece reflects my love of vintage aesthetics and analog artifacts!